It’s more difficult than ever to try to increase website visitors.
There is no one-size-fits-all strategy for driving traffic to your website when there is an increasing amount of material to contend with.
And there really isn’t!
However, you can use a combination strategy, each with its own unique flair that will definitely draw attention to you.
I’ll walk you through a few strategies here for trying to get more people to visit your website. Some are a bit more “creative” for companies trying to establish themselves in the market, while others you may already be familiar with.
Key Takeaways
- Make it more user-friendly: Make sure your website runs fast, is easy to use, and offers a satisfying user experience while optimizing for search engine rankings and user pleasure.
- Build a lead magnet: To get people to your website and collect their email addresses for future interaction, provide them with free, high-quality information, such as eBooks or special guides.
- Chat to competitor audiences: Encourage those who interact with your competition to check out what your brand has to offer by establishing a social media connection with them.
- Build your email list: Despite the widespread reluctance to divulge personal information, grow your email list by providing subscribers with exclusive material and special deals.
As you surely know, getting people to visit your website is crucial. Ultimately, how else will people navigate the amazing buying funnel you’ve constructed?
In light of that, here are four methods for doing just that.
Make it more user-friendly
First and foremost, you should make sure that your website is as easy to use as possible. Although it may seem apparent, you would be surprised at how many websites I come across that have pages with broken links, load too slowly, and aren’t user-optimized.
Although some marketing professionals would advise you to optimize for Google, you should actually optimize for your users.
To begin with, not all of your traffic will originate from Google; therefore, you should design your website to be able to handle visitors who find you through other channels.
Second, Google optimization is the same as user optimization! Although Google gives preference to specific keywords in specific contexts, user experience metrics like time spent on the site, people clicking on other sites from your home page, and so forth are its primary indicators.
Therefore, you should start by doing a thorough audit of your website from the perspective of your customers. Take note of the experience when you click through from an advertisement and pretend that you are attempting to learn more or make a purchase.
Build your email list
Increasing the size of your email list is another approach to guarantee that more people visit your website. In this manner, you can get in touch with individuals when new products are released, offer periods are starting, or there is fresh content to consume.
People won’t join your email list just because you tell them to, though. After all, adding another email sender to one’s list is difficult for many people who are inundated with emails every day.
For good reason, people are hesitant to divulge this information unless it is really necessary.
That does not preclude the possibility of persuading them to do so, though. Benefit from providing special discounts and incentives to customers who have signed in, including 15% off your first order or recurring deals that are only available to email users.
Prior to product launches, you could even establish a waitlist that would provide special behind-the-scenes information, updates, and insights that ordinary non-email customers would not receive. Other startup entrepreneurs, like Alicia Scott, who went on to make her business a billion-dollar enterprise, have found great success with this strategy.
Build a lead magnet
Giving anything away for free is another strategy to encourage website traffic. It might be an e-book, a special manual, or even an in-depth analysis. You can then post it throughout all of your platforms and advertising methods, encouraging people to come and grab something for free, but whatever it is, it must be of the best caliber.
It’s a win-win situation because this activity will guarantee that you add additional email addresses to your list, which will aid with the aforementioned argument.
But let’s take a moment to return to my argument regarding the caliber of the content. The temptation to haste or simply publish something is strong when producing free material. Your lead magnet should be your finest effort, but anything is better than nothing, of course.
Imagine yourself in the position of your prospective client. Since it’s free, people don’t expect it to be that wonderful, so if you wow them with an incredibly helpful resource, you can only imagine how much they will appreciate your offering.
‘If this company gives me this for free, imagine what their paid product/service is like!’
Chat to competitor audiences
Finally, don’t be scared to use some creativity when interacting with the audiences of your competitors. Of course, monitoring your competitors and observing how they attract visitors and attention will provide you with a wealth of information, but there is another strategy you can employ.
Make a list of the people who are communicating with your competitors and begin corresponding with them personally, most likely through social media. This can assist in spreading the word about your business and encourage your target audience to visit your website to find out more about what you have to offer.
Why not visit them instead? These are the folks you want to visit your website. They will definitely follow you back to your website if they are satisfied with your goods or services.
READ MORE: LAD REPORTING
