How Pinterest Can Drive Sales for Your Brand in 2025

You may conceivably overlook Pinterest when it comes to social media marketing.

After all, Instagram, Facebook, TikTok, and even LinkedIn are surrounded by a lot more noise.

However, more noise also means more competition, so you might want to include Pinterest in your social media strategy.

Here, we’ll explain how Pinterest can increase sales for your company in 2025 and provide ideas for an alternative strategy to promote your business.

Key Takeaways 

1. Be shiny – Since Pinterest is mostly a visual board, your photos must be captivating and eye-catching!
2. Make shopping on Pinterest as easy as clicking ‘BUY ME NOW’ – add quick links to your products.
3. Even though Pinterest is a visual medium, SEO is crucial; work just as hard on your keywords as you do on your images.

Ways That Pinterest Can Drive Sales for Your Brand

In contrast to other, more well-known sites like Instagram or LinkedIn, Pinterest is frequently disregarded for business objectives.

Nonetheless, Pinterest can boost brand sales in a number of ways. Some of my favorites are included here.

1. Make engaging pins

It must be interesting, just like every other social media post. Content marketing can sometimes lead brands to believe that crossing something off their to-do list is sufficient. In actuality, your company will benefit more from one thoughtful, captivating pin than from 100 uninspired, boring ones.

Use a multifaceted strategy that includes carefully considered subjects, eye-catching design, and optimization for discovery to produce the most captivating pins. Choose images that are sharp and high-resolution, preferably with eye-catching colors that will grab visitors’ attention as they scroll.

2. Nail your SEO strategy

Pinterest is an image-based social media site, but in order to really take off, it also needs some SEO. This entails creating informative descriptions with pertinent hashtags and descriptive titles that contain pertinent keywords for search engine optimization.

In addition to aiding with SEO, this gives your material much-needed context and enables Pinterest to classify it appropriately, guaranteeing that your target audience sees it.

3. Utilize rich pins

Important brand information, such as extra details that potential buyers might require to convert, is immediately synced to your pin by rich pins.

By removing any potential obstacles to buying, a Product Pin, for instance, can give your audience information about availability, pricing, and where to buy. This increases the likelihood that the pin will increase sales.

You must make sure that everything on your website is operational and compliant with Pinterest’s guidelines before implementing a rich pin. If not, the information might not come through clearly. These specifications are available here.

Your site material will immediately sync once your brand has been approved for Rich Pins, which will make it simple for you to make amazing pins and for your audience to comprehend the positioning of your business.

4. Run Pinterest ads

Running advertising is another alternative that you have, just like on other social networking sites. The paid ad strategy can be a useful tool for firms with little social media presence to increase online visibility and website traffic.

Thanks to the filters in the setup process, Pinterest advertisements, also known as Promoted Pins, guarantee that your content reaches a larger audience while remaining inside your intended demographic.

This strategy is expensive, as you might expect; therefore, I advise trying material naturally first to become familiar with the platform and see what appeals to your brand’s target demographic.

In this manner, you can make sure that you’re promoting the appropriate content to optimize exposure and engagement when you do decide to use a paid strategy.

5. Engage at every opportunity

For startups and fresh companies, there is no such thing as too much engagement!

We have consistently observed this tendency in numerous successful founder narratives. Audiences don’t just fall into the laps of brands that debut effectively. Rather, they devote hours to DMing prospective clients, answering comments, and cultivating an ardently devoted following.

This strategy works incredibly well on Pinterest and can be used on any social media site. Because Pinterest users are so devoted to brands that take the time to interact with them, brands have used their following to launch entire businesses. Take advantage of that.